Cotton On Launches Exclusive Collaboration with Mack Trucks
The launch of an unexpected collaboration between Mack Trucks and Cotton On has people everywhere dreaming of adventures and the open road.
The Cotton On x Mack collection has launched in Australia & New Zealand and is a celebration of Mack’s rich heritage and its impact on American popular culture.
Founded over 120 years ago in Brooklyn, New York, Mack Trucks is an icon within American history and beyond USA’s borders, making it the perfect subject for Amerciana trends currently influencing men’s fashion.
“When we were workshopping the idea of a brand partnership to go back with our Americana/workwear range so many brands were thrown into the mix but there was one brand that stood above all others, Mack Trucks!” Category Buyer for Cotton On, Guy Cortis said.
“It was just a real penny-drop moment when you saw the smile come across the face of whoever was hearing it,” Cortis continued.
“Think much loved Truckers hats, Ringer and Raglan tees, denim trucker jackets and classic well-worn heritage blue denim jeans. All worn with just the right amount of swagger.”
The global collection reimagines Mack’s iconic graphics over the decades and draws inspiration from the spirit of the open road.
Vice President of Mack Trucks Australia, Tom Chapman said it was great to see the world-famous Bulldog taking residence in Cotton On shop fronts all over Australia and New Zealand.
“Mack Trucks is one of the most iconic and recognisable brands in the world, he said.
“The Mack Bulldog is more than just a symbol of tough, durable trucks, it’s a symbol of our passionate Mack family and the strong connections we share,” he continued.
“It’s one the very few brands that has managed to transcend its core industry and resonate with the general public, making it a part of everyday vocabulary.”
The Cotton On x Mack collection is available now at cottonon.com and in all Cotton On branded stores across Australia and New Zealand.